Good food. Honest ingredients. No shortcuts.

At Max & Rosy, we believe dogs deserve better than the ordinary. Better ingredients, better nutrition, and products made with genuine care and attention to detail.

We're a proudly South African brand built on three simple principles: transparency, quality, and doing things the right way. No shortcuts, no unnecessary extras, and no compromises when it comes to what goes into our products.

We believe good nutrition starts with good ingredients. That's why every recipe is thoughtfully developed with the expertise of a qualified animal nutritionist, using carefully selected, high-quality ingredients sourced locally wherever possible. Every ingredient has a purpose, and we're proud to tell you exactly what's inside.

Our products are also officially registered under Act 36 of 1947 with South Africa's Department of Agriculture, giving our customers added confidence in what they're feeding their dogs.

But quality alone isn't enough for us. We want to create something different. From our natural treats to our one-of-a-kind Honde Pap, every product is developed with intention, combining thoughtful nutrition, carefully considered recipes, and an uncompromising approach to quality.

Giving Back to the Dogs Who Need It Most

Our love for dogs goes beyond the products we make. Through our feeding programme, we prepare homemade food that we donate to rescue shelters, helping provide meals for dogs still waiting to find their forever homes.

It's a cause close to our hearts and a simple way for us to give back. Because we believe every dog deserves a good meal, whether they're curled up on someone's couch or still waiting for a family to call their own.

What Matters to Us

We believe in being open about what we make, where our ingredients come from, and why we choose them. No unnecessary fillers, no artificial preservatives, and nothing to hide.

No complicated promises. No hidden nasties. Just exceptional quality and honest food made with purpose.

Because when it comes to the dogs we love, good enough simply isn't good enough.